The Filipino Lawyer

Is Your Website Ready for Google's Mobile Armageddon?

May 28, 2015 Admin 0

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Whenever there is advance announcement of an algorithm update from Google, it is promptly followed by a slew of articles and blog posts promoting worry and panic[1]. As it relates to attorneys that panic can often be justified if they are receiving a large portion of their online exposure through Google search. For the recent update in the algorithm to mobile results, let’s explore the reality of having a responsive site vs having a non-responsive site in a post-mobilgeddon world.<br />
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Google is focusing on the mobile experience for users with this algorithm change. That means sites need to work well for users on tablets and mobile phones. Lawyers may not even realize there is content users have a hard time seeing or that portions of their site are too hard to use on a mobile device. Those elements can include:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaOtqT9wU_D6Mxdnkh2dLpxdlUQqIk8rF9_0B6pzoLzaSx6NVpDkrmMVEpYYz7gkgQVXpfANKBLGLeb1-4TfmC7cATOUFcl1xG069RAVxkavLGnZ5Tkk3yQQdHr_UcQhu9OTneFDtiRctM/s1600/Happy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaOtqT9wU_D6Mxdnkh2dLpxdlUQqIk8rF9_0B6pzoLzaSx6NVpDkrmMVEpYYz7gkgQVXpfANKBLGLeb1-4TfmC7cATOUFcl1xG069RAVxkavLGnZ5Tkk3yQQdHr_UcQhu9OTneFDtiRctM/s320/Happy.jpg" width="190" /></a></div>
<b>Content Rendered Using Flash:</b> Flash is proprietary technology from Adobe used to display animated content. Proprietary means you can only make Flash files with Adobe’s software. This is in contrast to “open source” tools like HTML. The late Steve Jobs was one of the most notable opponents of the use of Flash in Apple devices[2] (hence the reason Flash is not supported on millions of mobile Apple devices). Despite the fact that content cannot be crawled by search engines and is not supported on millions of popular devices, it is also a technology that needs to be updated or it does not work right.<br />
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Pharrell William’s site is an embarrassing example of a site that does not function on mobile devices. Note that it does not even try to hide that fact or respond to the device.<br />
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<b>Text Size and Readability: </b>Users should not have to pinch and zoom to read text. All the text on pages should be easily read on a small screen without having to zoom in on the page. Text does not necessarily have to be larger than it normally is on desktop (although that helps) but it should all be in the width of the screen size through which it is being viewed.<br />
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Content sized to screen: This is also known as content sized to viewport[3] and refers to the content on a screen being fit within the screen size it is being viewed on. That means users should not have to scroll horizontally to take in all the content that is on the page.<br />
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Spacing Among Links and Buttons: Users have a hard time with mobile sites where the links and/or buttons are too close together or too small. There is nothing more frustrating that going to click on a link and tapping the wrong one on a mobile screen.<br />
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<b>Finding Out Where You Stand</b><br />
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There are a few different ways lawyers can find out if their site leaves something to be desired on mobile.<br />
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Google’s mobile friendly tester: Paste your site into Google’s mobile friendly testing tool and see if it passes or not. If it does great but if not, Google will tell you exactly what is wrong and provide information on how to fix it. Keep in mind Google’s report is only for the URL you have input into the tool. If your site is a CMS (i.e. WordPress, Joomla, Umbraco, Orhcard, Drupal or something similar, pages are templates and any issues should be site-wide). If you do not have a CMS, you will want to scan all your pages to be safe or use one of the methods below.<br />
Google Webmaster Tools: If you want a more in-depth report on any issues related to mobile, Google’s Webmaster Tools is a great way to get that information. They will show you how many pages are not doing well on the mobile landscape (in contrast the mobile friendliness tool does it one page at a time).<br />
Using your site on a mobile device: This is a little less scientific than the software-based tools but it can give you insight into what your users are experiencing. If you find your site difficult to consume on a mobile device (i.e. using two hands to try and read content, moving all over the screen to see things, having to zoom in to read text, etc) then chances are it needs an upgrade.<br />
Impact on Search Results<br />
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I have seen articles on the web saying that sites not providing a good mobile experience will be removed from mobile results. This simply is not the case and Google makes no mention of removing mobile search results that are related to non-mobile friendly sites. Those that are not mobile friendly however will start feeling the pinch as Google demotes those sites for mobile optimized competitors. In other words you will still show up in search without a mobile optimized site however you will lose ground to those who are already mobile friendly.<br />
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Another thing is that mobile-friendly sites are given that designation in search results. When users look for attorneys in their area on their mobile phones, they are shown results that will work well with their devices.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOaAiMXHpTsLsBxMC-fyEjRlSXOOw4oGNnWrPkXnyiH1l3EXpKolrWbrSUyGUI7tgVDPj-EWIu7FqsKzVx_g2hfJiifyXdR7HzMOFocpJVVCvuiVd1k4oHhDr5imqwtx8b0aqkhG9ef_Ja/s1600/mobile-friendly.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOaAiMXHpTsLsBxMC-fyEjRlSXOOw4oGNnWrPkXnyiH1l3EXpKolrWbrSUyGUI7tgVDPj-EWIu7FqsKzVx_g2hfJiifyXdR7HzMOFocpJVVCvuiVd1k4oHhDr5imqwtx8b0aqkhG9ef_Ja/s320/mobile-friendly.jpg" width="191" /></a></div>
<b>Getting Mobile Ready</b><br />
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If you did not make the April 21st deadline all is not lost. With search, the reality is that website owners should be prepared for changes or act as fast as they can to correct issues causing their sites to perform poorly. Googlebot scans websites and updates information related to mobile friendliness in real time. That means lawyers can go through and have errors corrected to avoid losing ground in search. The only caveat is that the longer attorneys wait to make changes, the more time it will take to make up lost ground.<br />
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Mobilegeddon probably is not the most appropriate name for the algorithm change. Yes the tweak affected a lot of search results but lawyer’s websites are not going to explode if they have some mobile usability issues (or even if their site is completely mobile un-friendly). It would however be wise to start putting a plan in place to make a change to a responsive design. The sooner you can provide a good experience for mobile users the better off your overall web presence will be.<br />
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Souce: <a href="http://legalinkmagazine.com/2015/05/is-your-website-ready-for-googles-mobile-armageddon/">http://legalinkmagazine.com/2015/05/is-your-website-ready-for-googles-mobile-armageddon/</a><br />
Written by: Chris Dreyer
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Legal Marketing Is Your Website Ready for Google's Mobile Armageddon?

Whenever there is advance announcement of an algorithm update from Google, it is promptly followed by a slew of articles and blog posts pr...

6 Steps for Associates to Transition from a Worker Bee into a Rainmaker

May 28, 2015 Admin 0

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There comes a day when the partners of your law firm will tell their associates that they need to build their own clientele. The partners will no longer assign work to the associates and will expect them to generate their own files.<br />
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If you are the associate, this is a chilling moment.<br />
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The key to survival is making the transition from a worker bee lawyer to a rainmaker, which can be done in six steps. Fortunately, business development is a learned skill, and is not necessarily an in-born trait.<br />
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Business development is not a dark art.<br />
A charismatic personality is not required.<br />
It does not require making cold calls or direct pitching. This is a relief because nobody went to law school to become a salesperson.<br />
An associate does not need to fear entering a giant room of unknown people, and expect to find a new client.<br />
Business development is easily done by introverts – me included.<br />
It is a transition, because associates are trained to be worker bees – cranking out billable hours and learning the law. Happily, all the professional skills of a lawyer translate directly into business development skills – such as being organized, analytical, hard-working, a good listener and a skilled questioner.<br />
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Step One<br />
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Associates should begin by building relationships with clients for whom they already work. Knowing a current client well will lead to new business. It all begins, of course, by excelling at legal skills. The next step is to conduct a friendly interview of the client about their business (not their legal work). Clients like lawyers who know their business.<br />
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The interview can be done over breakfast, lunch or at an in-person visit to the client’s office. The point is to learn how the client makes money and which of their activities lead to disputes. A great way to bring up the topic is by attending meeting of a trade association to which the client belongs.<br />
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At the meeting, don’t bring anything with you – no brochure or handouts. Just ask questions and avoid making a pitch. Demonstrate that you are paying attention by taking notes. Give verbal and visual cues that you are interested in what they are saying. This is how you develop a relationship that will cause the client to think of you when someone they know needs a lawyer.<br />
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Step Two<br />
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Market yourself within the firm. Don’t expect the firm to market you – you must take the initiative. Look for other lawyers who want to co-market with you – your best ally may be just down the hall. When it comes to business development, identify a partner who has a practice that you want. Learn how the partner built their practice. Find a way to make yourself useful to that partner and request that you join them on informal meetings with clients. As Yogi Berra said, “You can observe a lot by just watching.”<br />
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Step Three<br />
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Build your network outside the firm and start now with your current contacts. Reflect about all the people you’ve gotten to know since childhood, college and law school and target the movers and shakers. Get to know your counterparts at your clients –they may be junior executives now, but one day they will move up the ranks. These are the people who will lead you to new clients.<br />
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Spend time with these people – everybody has time for a cup of coffee on the way to work. Learn what they do for fun and suggest an outing together so that you can really connect with them. Multiply your opportunities by introducing one contact to another.<br />
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Look for the gaps in your network and fill them in. If you know a lot of other lawyers, financial advisers and real estate brokers, make it a point to get to know more business owners, association leaders or executive executive recruiters.<br />
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One of the best ways to generate business is public speaking. Being the speaker in front of a room makes you an authority. Because I am an introvert myself, this was hard for me at first. But I made a point of attending many speeches at conferences and studying the techniques of engaging speakers, and incorporating them into my own repertoire. Once I developed confidence, I volunteered to speak at meetings of clients and was always impressed how effective a public speech is at developing new work.<br />
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Step Four<br />
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Today, the vast majority of potential clients will check out a lawyer’s website before retaining the law firm. This means you must tune up all your bios – on the firm website, LinkedIn and Google+ to attract clients. (This is part of the “Eureka Method” which I describe at http://bitly.com/EurekaMethod). Emphasize the points that clients are looking for:<br />
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Familiarity with particular industries.<br />
A representative list of clients you’ve worked for.<br />
The results you’ve obtained.<br />
An effective bio should be 300 words maximum. Skip the boilerplate about where you’re admitted and the bar associations you belong to, and instead focus on client service – describe how well you explain options to clients. It helps to include just a little personal information – especially if it’s charitable work or an activity that other people can identify with.<br />
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Step Five<br />
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It is essential to join an organization of clients. You goal is to be visible in the organization, not warm a chair. Accordingly, pick a single organization that you will “major” in – don’t make the mistake of joining lots of organizations, or your efforts will be spread thin. A good way to pick a group is to ask clients which meetings they go to.<br />
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Your mission is to get on the Board of Directors – because everybody in the organization knows who they are. Start by asking the president for a chore you can do for them. The president will reward you with an appointment. Once you get on a committee, your goal is to become the chair. Another way to start is to offer to write for the newsletter, with the goal of becoming the editor. Again, offer to speak to the group – with the goal of becoming the program chair.<br />
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Step Six<br />
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Get active on an online social network. You are probably all over Facebook and Instagram, but this time it’s different: you are being active for business development purposes. The best place to start is on LinkedIn, which you can demonstrate your expertise in many ways:<br />
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Write an article and publish it as part of your profile.<br />
Record a quick video at your desk about a hot legal topic (See: “Super-Easy Way to Create YouTube Videos Right at Your Computer” at http://bit.ly/1HxWHX3).<br />
Join a LinkedIn group that your clients belong to. Start by commenting or amplifying other people’s posts, and graduate to submitting a post yourself.<br />
Contact the owner of the group and volunteer to be a moderator (I’ve done this in several groups).<br />
Get to know other people in the group and keep track of them.<br />
Yes, you can<br />
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It may feel overwhelming as you start your journey to becoming a rainmaker. But if you approach it one step at a time and break things down into specific activities, you’ll start to get results. The trick is to prune away other activities that you have and treat business development just like billable work. It’s that important to your career.<br />
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And the best time to start is today.<br />
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Source: <a href="http://legalinkmagazine.com/2015/05/6-steps-for-associates-to-transition-from-a-worker-bee-into-a-rainmaker/">http://legalinkmagazine.com/2015/05/6-steps-for-associates-to-transition-from-a-worker-bee-into-a-rainmaker/</a><br />
Written by: Larry Bodine
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Practice Management 6 Steps for Associates to Transition from a Worker Bee into a Rainmaker

There comes a day when the partners of your law firm will tell their associates that they need to build their own clientele. The partners ...

The Negros Trade Fair is on its 30th Year

May 28, 2015 Admin 0

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<span style="background-color: white; color: #555555; font-family: 'open sans', Helvetica, sans-serif; font-size: 14px; line-height: 19.6000003814697px;">Negros Trade Fair at 30</span></div>
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<span style="background-color: white; color: #555555; font-family: 'open sans', Helvetica, sans-serif; font-size: large;">"Truly Negros"</span></div>
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30th Negros Trade Fair, </div>
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<span style="background-color: white; color: #555555; font-family: 'open sans', Helvetica, sans-serif; font-size: large;">September 16-20, 2015, </span></div>
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<span style="background-color: white; color: #555555; font-family: 'open sans', Helvetica, sans-serif; font-size: large;">Glorietta Mall, Makati</span></div>
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Negros Trade Fair at 30 "Truly Negros" 30th Negros Trade Fair, September 16-20, 2015, Glorietta Mall, Makati ...

Rockwell Edades 2BR for Rent

May 27, 2015 Admin 0

Culture Culture-Living Rockwell Edades 2BR for Rent

Laws for Disabled Translated to Filipino

May 27, 2015 Admin 0

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<span style="font-size: large;">QUEZON CITY, Philippines - To increase public awareness and better understanding of the country’s laws on disability, the National Council on Disability Affairs (NCDA) forged a partnership with the Commission on the Filipino Language (CFL) to translate disability laws in Filipino language.</span><br />
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<span style="font-size: large;">In a turnover ceremony held recently, NCDA Deputy Executive Director Mateo A. Lee, Jr. received a copy of 3 translated disability laws from Dr. Benjamin M. Mendillo, Jr.,Chief of Translation Division of CFL.</span><br />
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<span style="font-size: large;">The laws include:</span><br />
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<span style="font-size: large;">RA 9442 (An Act Amending Republic Act No. 7277, also known as the “Magna Carta for Disabled Persons and for Other Purposes”)</span><br />
<span style="font-size: large;">RA 10070 (An Act Establishing an Institutional Mechanism to Ensure the Implementation of Programs and Services for Persons with Disabilities in Every Province, City And Municipality, Amending RA No. 7277)</span><br />
<span style="font-size: large;">RA 10524 (An Act Expanding the Positions Reserved for Persons with Disability, Amending for the Purpose of RA 7277).</span><br />
<span style="font-size: large;">Also translated into the Filipino language was the Frequently Asked Questions (FAQs) of the United Nations Convention on the Rights of Persons with Disability (UNCRPD).</span><br />
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<span style="font-size: large;">The CFL has been assisting government agencies and institutions in the translation into Filipino and other Philippine languages of historical works, laws, executive and legislative issuances, textbooks, and other reference materials in various disciplines for official purposes.</span><br />
<span style="font-size: large;"><br /></span>
<span style="font-size: large;">Lee thanked the Commission for its support to the project saying that “translating disability laws in Filipino would help the public, especially the PWD sector to better appreciate and understand their rights and privileges.”</span>
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<span style="font-size: large;">Source: <a href="http://www.rappler.com/bulletin-board/94386-laws-disabled-translated-filipino">http://www.rappler.com/bulletin-board/94386-laws-disabled-translated-filipino</a></span><br />
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