The Filipino Lawyer: Legal Marketing

My Legal Whiz is an Exobrain for Millenial Lawyers

November 08, 2015 Tech Support • 0

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<span style="font-size: large;">Being a lawyer in the age of tablets and smartphones is a totally different thing from being one in the age of typewriters and carbon paper.  Everything has to be accessed quickly for a speedy but accurate and concise reply to client.  Gone are the days when we as lawyers had the luxury of telling client, "I'll go back to my office and do the necessary research".</span><br />
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<span style="font-size: large;">Today, the Filipino Lawyer can resort to MY Legal Whiz (MLW), a smartphone app that attempts to revolutionize how legal research is done.   </span><span style="font-size: large;"><span style="font-size: large;">MY Legal Whiz </span>is founded by Dexter Feliciano and Katrina Chua.  Feliciano, a graduate of DLSU-FEU, Masters in Business Administration-Juris Doctor (MBA-JD) Program says, “This is professional legal research on the go. We envision a web and mobile resource for legal research that is available anytime, anywhere. While there are other products currently available in print, on CD or on the web, My Legal Whiz uniquely curates, annotates and organizes the content so users need not swim through thousands of entries to find the few genuinely pertinent rulings, cases or doctrines.”</span><br />
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<span style="font-size: large;">Feliciano continues that Mylegalwhiz’ unique proposition is in its curated content. “Our unique value is the curated and annotated legal content (legal encyclopedia) that’s constantly updated based on our customer’s feedback, inputs and search behaviors.” Additionally, Mylegalwhiz includes “a whole suite of features that other content providers don’t have, like ‘my library,’ ‘notes,’ and filtered keywords that are linked to cases that actually discuss it.”</span><br />
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<span style="font-size: large;">MY Legal Whiz uses what is known as cloud computing to store information that can be accessed through PCs or mobile phones.</span><br />
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<span style="font-size: large;">Co-founder Chua, another graduate of DLSU-FEU MBA-JD Program explains how cloud computing not only improves accessibility for users, it also broadens the reach to a wider group of lawyers.  The resource provided by MY Legal Whiz is a subscription-based knowledge-base that is accessible from the web or from a mobile device.</span><br />
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<span style="font-size: large;">Mylegalwhiz was launched in 2012, but has actually been in the works four years prior. Dexter started compiling content in 2008 while still in law and MBA school. “I started envisioning a digital law office with a lot of features. But I learned that it was hard to release it after testing the concept. A lot of people like the research but did not really understand the whole ‘digital’ law office concept at that time. So I changed my strategy and focused first on legal research–which is really the ‘heart of the product.” Dexter then invited fellow lawyer and MBA graduate Katrina Chua to join the team.</span><br />
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<span style="font-size: large;">It is now being offered by Globe Telecom myBusiness Mobile Postpaid and Internet Bundle.  In this day and age of voluminous legal documents and rulings, not to mention the Senior Moments which also seem to pervade even the young lawyers, My Legal Whiz is the "exobrain" for the Millenial Filipino Lawyer.</span><br />
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My Legal Whiz is an Exobrain for Millenial Lawyers

Being a lawyer in the age of tablets and smartphones is a totally different thing from being one in the age of typewriters and carbon p...

Women Are Better Estate Planners Than Men

October 08, 2015 Tech Support • 0

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<span style="font-size: large;">Joe was a single guy living at home with his father and working in the family business.<br />
<br />
 When he found out he was going to inherit a fortune when his sick 
father died, he decided he needed a wife with whom to share his 
fortune.  One evening at an investment seminar he spotted the most 
beautiful woman he had ever seen.  Her beauty took his breath away.<br />
<br />
 “I may look like just an ordinary man,” he said to her, “but in just a 
few years, my father will pass, and I’ll inherit his large<span class="text_exposed_show"> fortune.”</span><br />
<span class="text_exposed_show"><br /> Impressed, the woman took his business card and three months later, she became Joe’s stepmother.<br /> </span><br />
<span class="text_exposed_show">Women are so much better at estate planning than men!!!</span></span><br />
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Culture Culture-Art Culture-Living Legal Marketing Scene-People Women Are Better Estate Planners Than Men

Joe was a single guy living at home with his father and working in the family business. When he found out he was going to inherit a for...

Is Print Advertising Dead for Attorneys?

May 29, 2015 Admin 0

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The following is an excerpt from Market Me: How Marketing Is Changing and Why You Should Too, available now with an exclusive 25% discount at marketmebook.com.<br />
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You’ve likely heard the warning bells by now – print marketing seems to be dying a slow and painful death. Newspapers, magazines, and phonebooks seem more likely each year to be found in a museum than on a desk as computers and mobile devices take over as the most effective tool for reaching consumers. Yet, some companies still cling to print advertising with varying degrees of success. So is print advertising truly a thing of the past?<br />
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It’s no secret that print advertising is exponentially more expensive than most forms of online marketing, for businessmen and women on both sides of the table. For publishers, the cost comparison of a print publication vs. an e-magazine or online news feed doesn’t even come close, and advertisers can save thousands by advertising on websites and mobile apps, while also gaining a more extensive reach.<br />
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Print marketing also has a lower conversion rate, especially when cost per conversion is taken into account. While some prime online ad placements can reach costs similar to magazine or newspaper placements, for those in most industries print is less targeted, and it is usually more difficult to track results and adjust accordingly. You also pay for print advertising regardless of your results; even if a person never looks at your ad, you’ve already paid for that placement. With online marketing, on the other hand, you usually pay for conversion – and if not, there are at least ways to track how many people are actually looking at your advertisements in most cases.<br />
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For these reasons and more, many are quick to suggest that print marketing has not only lost its stronghold, but is fading away altogether. In marketing, however, there is rarely death – only change. I don’t believe print is dead, or that it ever will be. However, to be successful in print marketing, you must recognize how it has changed and how you need to adapt as a result.<br />
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There are a few reasons why print will continue to thrive, even if it remains more expensive than other marketing channels. One of the more obvious is that for whatever reason, a majority of people still prefer reading print material as opposed to reading off of a screen. A large portion of the population will always prefer a book in their hand, a card on their desk, or a flyer posted on a wall as opposed to an email or pop-up on their screen. This is partly due to the fact that people are bombarded by non-print ads all day. Some of the more recent studies on average daily screen time suggest that most Americans spend as much as 8 hours a day looking at a screen – be it a computer, tablet, mobile phone, or television. When a person spends up to a third of their day looking at a screen, print materials stand out.<br />
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The preference for print is actually so prominent that many people retain more information when they read from a page rather than a screen. Our tech-heavy society trains people to scan a screen for the most relevant information, not to read every word on the page (this is part of the reason search engines prefer keywords to be used early on in content). While this is starting to translate to other marketing mediums (have you tried reading a textbook lately? It gets more difficult the more time you spend looking at a screen), it still holds that many people are more inclined to read printed words than words on a screen…<br />
<br />
… Another reason print marketing isn’t going anywhere is because it is so expensive. You read that right – the same reason that has been proposed for why print is dying is actually a reason it will remain alive and well. As print becomes so expensive, less business are going to be able to afford to use it. With so many more cost-effective options available, print ads will become unrealistic for a lot of smaller businesses. As the pool of print advertisers thins, it will become easier to stand out using print marketing – those who can afford to market using print media, and who can afford to do it well, won’t have as much competition for their readers’ attention. Again, print isn’t dying, it is changing – and businesses are going to have to change as well…<br />
<br />
… One last aspect of print marketing I want to focus on draws from the quote at the beginning of this chapter. Print may not be the most effective marketing channel for gaining new clients and customers, especially if you are seeking to connect with the masses rather than a few specific people. However, print marketing is still an exceptional client retention tool. It’s easier to miss a short email reminder than it is to miss that postcard reminder from your dentist, and the same applied to businesses in all kinds of industries. I worked briefly at a company that followed up every meeting with a handwritten note, in addition to any email follow-up or phone call that was made. While this might not be feasible for larger businesses, print marketing of any kind can have the same effect. Even if you can’t afford to use print to connect with new clients or customers, you should be using it to reconnect with those you have worked with in the past.<br />
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So print definitely is not dead, nor is it dying, but it is changing significantly. People are becoming used to more targeted marketing, and print ads should reflect that preference. Personalization is huge, and will begin to stand out even more as smaller businesses realize just how much more costly print marketing can be.<br />
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Every business still needs print, in varying degrees, depending on their specific budget. At the very least, companies should be focusing on making their print advertisements better for retaining clients and following up with solid leads, using this more expensive marketing medium to focus on the select few people that are most likely to give them their business. If you can afford to use print marketing for the masses, still make an effort to utilize variable printing and target your best prospects before focusing on pursuing huge lists of leads.<br />
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Stop viewing print as a medium competing with online marketing for your money, and instead see print as a powerful companion to online marketing. Integrate your social media profiles and your website into your print marketing strategies, so that every ad you produce, online or offline, directs people to further contact.<br />
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Lastly, like any other modern marketing strategy, analysis is key to print marketing. It is far more difficult to track conversions from print marketing, which is another reason why integration is so key. You can’t tell how many people look at your print ads, but you can track how many visit a link via a QR code or come to your website without a search engine referral. Analyzing the effectiveness of print marketing campaigns will help you adapt and make print more cost-effective.<br />
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Print isn’t dead – but emulating Don Draper won’t cut it as print continues to change. As Bill Clinton once said “The price of doing the same old thing is far higher than the price of change.” Can you change fast enough to keep your print campaigns alive?<br />
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Source: <a href="http://legalinkmagazine.com/2014/11/is-print-advertising-dead-for-attorneys/">http://legalinkmagazine.com/2014/11/is-print-advertising-dead-for-attorneys/</a><br />
Written by: Nic Mayne
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Legal Marketing Is Print Advertising Dead for Attorneys?

The following is an excerpt from Market Me: How Marketing Is Changing and Why You Should Too, available now with an exclusive 25% discount...

Is Your Website Ready for Google's Mobile Armageddon?

May 28, 2015 Admin 0

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrd2FUO_VHDhnCEcSwFiMeU9-qv7fUpF28Zaui88yuVYDSRYBMBJLWUDqr-8F-nt441ArIuiJ5B5NGL_0lDPx4xMUqo9L45qp8A8PxJtGy4xvI_DwIehJGZYUMLJfKt_POMXzN1XkU3GPI/s1600/google-mobile-armageddon-680x450.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrd2FUO_VHDhnCEcSwFiMeU9-qv7fUpF28Zaui88yuVYDSRYBMBJLWUDqr-8F-nt441ArIuiJ5B5NGL_0lDPx4xMUqo9L45qp8A8PxJtGy4xvI_DwIehJGZYUMLJfKt_POMXzN1XkU3GPI/s320/google-mobile-armageddon-680x450.jpg" width="320" /></a></div>
Whenever there is advance announcement of an algorithm update from Google, it is promptly followed by a slew of articles and blog posts promoting worry and panic[1]. As it relates to attorneys that panic can often be justified if they are receiving a large portion of their online exposure through Google search. For the recent update in the algorithm to mobile results, let’s explore the reality of having a responsive site vs having a non-responsive site in a post-mobilgeddon world.<br />
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Google is focusing on the mobile experience for users with this algorithm change. That means sites need to work well for users on tablets and mobile phones. Lawyers may not even realize there is content users have a hard time seeing or that portions of their site are too hard to use on a mobile device. Those elements can include:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaOtqT9wU_D6Mxdnkh2dLpxdlUQqIk8rF9_0B6pzoLzaSx6NVpDkrmMVEpYYz7gkgQVXpfANKBLGLeb1-4TfmC7cATOUFcl1xG069RAVxkavLGnZ5Tkk3yQQdHr_UcQhu9OTneFDtiRctM/s1600/Happy.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaOtqT9wU_D6Mxdnkh2dLpxdlUQqIk8rF9_0B6pzoLzaSx6NVpDkrmMVEpYYz7gkgQVXpfANKBLGLeb1-4TfmC7cATOUFcl1xG069RAVxkavLGnZ5Tkk3yQQdHr_UcQhu9OTneFDtiRctM/s320/Happy.jpg" width="190" /></a></div>
<b>Content Rendered Using Flash:</b> Flash is proprietary technology from Adobe used to display animated content. Proprietary means you can only make Flash files with Adobe’s software. This is in contrast to “open source” tools like HTML. The late Steve Jobs was one of the most notable opponents of the use of Flash in Apple devices[2] (hence the reason Flash is not supported on millions of mobile Apple devices). Despite the fact that content cannot be crawled by search engines and is not supported on millions of popular devices, it is also a technology that needs to be updated or it does not work right.<br />
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Pharrell William’s site is an embarrassing example of a site that does not function on mobile devices. Note that it does not even try to hide that fact or respond to the device.<br />
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<b>Text Size and Readability: </b>Users should not have to pinch and zoom to read text. All the text on pages should be easily read on a small screen without having to zoom in on the page. Text does not necessarily have to be larger than it normally is on desktop (although that helps) but it should all be in the width of the screen size through which it is being viewed.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG0DQXvoi6zm0kQZ_FaCMEAMZmZEreRqG1B9ZLpvU1fJQR_dORoiRPVKWUIbapaUOAbp48z10_4d_8yIlqrWFSGcAo8het3Se4DyWLPQucIwS0LZhiP6Nkfcazz86PFBgfSTDbXcxnMZ87/s1600/good-not-good-mobile.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="312" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG0DQXvoi6zm0kQZ_FaCMEAMZmZEreRqG1B9ZLpvU1fJQR_dORoiRPVKWUIbapaUOAbp48z10_4d_8yIlqrWFSGcAo8het3Se4DyWLPQucIwS0LZhiP6Nkfcazz86PFBgfSTDbXcxnMZ87/s320/good-not-good-mobile.jpg" width="320" /></a></div>
Content sized to screen: This is also known as content sized to viewport[3] and refers to the content on a screen being fit within the screen size it is being viewed on. That means users should not have to scroll horizontally to take in all the content that is on the page.<br />
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Spacing Among Links and Buttons: Users have a hard time with mobile sites where the links and/or buttons are too close together or too small. There is nothing more frustrating that going to click on a link and tapping the wrong one on a mobile screen.<br />
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<b>Finding Out Where You Stand</b><br />
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There are a few different ways lawyers can find out if their site leaves something to be desired on mobile.<br />
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Google’s mobile friendly tester: Paste your site into Google’s mobile friendly testing tool and see if it passes or not. If it does great but if not, Google will tell you exactly what is wrong and provide information on how to fix it. Keep in mind Google’s report is only for the URL you have input into the tool. If your site is a CMS (i.e. WordPress, Joomla, Umbraco, Orhcard, Drupal or something similar, pages are templates and any issues should be site-wide). If you do not have a CMS, you will want to scan all your pages to be safe or use one of the methods below.<br />
Google Webmaster Tools: If you want a more in-depth report on any issues related to mobile, Google’s Webmaster Tools is a great way to get that information. They will show you how many pages are not doing well on the mobile landscape (in contrast the mobile friendliness tool does it one page at a time).<br />
Using your site on a mobile device: This is a little less scientific than the software-based tools but it can give you insight into what your users are experiencing. If you find your site difficult to consume on a mobile device (i.e. using two hands to try and read content, moving all over the screen to see things, having to zoom in to read text, etc) then chances are it needs an upgrade.<br />
Impact on Search Results<br />
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I have seen articles on the web saying that sites not providing a good mobile experience will be removed from mobile results. This simply is not the case and Google makes no mention of removing mobile search results that are related to non-mobile friendly sites. Those that are not mobile friendly however will start feeling the pinch as Google demotes those sites for mobile optimized competitors. In other words you will still show up in search without a mobile optimized site however you will lose ground to those who are already mobile friendly.<br />
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Another thing is that mobile-friendly sites are given that designation in search results. When users look for attorneys in their area on their mobile phones, they are shown results that will work well with their devices.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOaAiMXHpTsLsBxMC-fyEjRlSXOOw4oGNnWrPkXnyiH1l3EXpKolrWbrSUyGUI7tgVDPj-EWIu7FqsKzVx_g2hfJiifyXdR7HzMOFocpJVVCvuiVd1k4oHhDr5imqwtx8b0aqkhG9ef_Ja/s1600/mobile-friendly.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOaAiMXHpTsLsBxMC-fyEjRlSXOOw4oGNnWrPkXnyiH1l3EXpKolrWbrSUyGUI7tgVDPj-EWIu7FqsKzVx_g2hfJiifyXdR7HzMOFocpJVVCvuiVd1k4oHhDr5imqwtx8b0aqkhG9ef_Ja/s320/mobile-friendly.jpg" width="191" /></a></div>
<b>Getting Mobile Ready</b><br />
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If you did not make the April 21st deadline all is not lost. With search, the reality is that website owners should be prepared for changes or act as fast as they can to correct issues causing their sites to perform poorly. Googlebot scans websites and updates information related to mobile friendliness in real time. That means lawyers can go through and have errors corrected to avoid losing ground in search. The only caveat is that the longer attorneys wait to make changes, the more time it will take to make up lost ground.<br />
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Mobilegeddon probably is not the most appropriate name for the algorithm change. Yes the tweak affected a lot of search results but lawyer’s websites are not going to explode if they have some mobile usability issues (or even if their site is completely mobile un-friendly). It would however be wise to start putting a plan in place to make a change to a responsive design. The sooner you can provide a good experience for mobile users the better off your overall web presence will be.<br />
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Souce: <a href="http://legalinkmagazine.com/2015/05/is-your-website-ready-for-googles-mobile-armageddon/">http://legalinkmagazine.com/2015/05/is-your-website-ready-for-googles-mobile-armageddon/</a><br />
Written by: Chris Dreyer
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